Scooterson is not only the first truly intelligent scooter, but it is also an example of passion, effort, and inspiration to build a global brand. Born “in the garage” with few resources, the challenge was to create a magnetic brand for investors to attract development capital for the first prototypes. Through an effective marketing strategy, Scooterson became one of the prodigious startups, just like Tesla or Apple in their beginnings, and the brand was valued at over $35 million. Just the brand and its intangible value (design, concept, and marketing heritage). In 2022, Scooterson was acquired by a company from San Francisco, and it will start series production.