Markets: Monaco, Worldwide
The website was crafted while keeping the new Monte Carlo Offshore in focus, yet maintaining its connection with the unforgettable iconic boats of the 70s and 80s.
A film was created to bring the story to the public’s awareness. It all began with the London-Monaco boat race. Handsome Advertising undertook the task of crafting the video narrative, a process that took less than a month of diligent research and discussions with the individuals who were part of the journey. While some of these pioneers are still with us, others remain in our memories and hearts.