MonteCarlo Offshore: The Reborn of an icon

MONACO

How to redesign a brand which keep the healines for boat and yacht enthuziasts in 70s and 80s?

Client: EGM-Monaco
Markets: Monaco, Worldwide

Designed and built in 1972, by legendary names in the yachting industry, the MonteCarlo Offshorer quickly became “the” icon of Cote D’Azur and has long been hailed as an emblematic boat that embodies the spirit of sport, elegance, luxury and adventure. 343 Offshorers 30 were built in total, being one of the most successful stories in the boat industry.

Now, our client is proud to announce the rebirth of this legendary masterpiece—the Monte Carlo Offshorer 30 embracing the timeless design and unmatched craftsmanship that made its predecessor an irreplaceable gem.

Handsome Advertising was selected to initiate the re-launch of this brand event right from its inception, with the product set to be introduced to the market in 2024. This endeavor involves the creation of a fresh website, the execution of a launch campaign, and the organization of an event in Monte Carlo to mark this revitalized start.

The rebirth of the Monte Carlo Offshorer 30 is not just a testament to its storied past, but also a commitment to elevating the standards of performance and extraordinary boating experience to surpass the expectations of the most discerning yachting connoisseurs.

Coming soon…

The Website

The website was crafted while keeping the new Monte Carlo Offshore in focus, yet maintaining its connection with the unforgettable iconic boats of the 70s and 80s.

The film story

A film was created to bring the story to the public’s awareness. It all began with the London-Monaco boat race. Handsome Advertising undertook the task of crafting the video narrative, a process that took less than a month of diligent research and discussions with the individuals who were part of the journey. While some of these pioneers are still with us, others remain in our memories and hearts.