How does one launch an online security brand and create a new market for it? Veridium (formerly known as Hoyos Labs) is widely recognized as a global leader in mobile biometrics authentication. They have pioneered a secure environment where identities can no longer be stolen, granting individuals and companies complete control over their digital and physical assets. Veridium boasts the most comprehensive Integrated Identity Platform, powered by AI-based Behavioral Biometrics. It enables Multi-Factor Authentication (MFA), digital ID verification, and delivers a true enterprise-grade passwordless experience for employees and customers. Hoyos Labs has achieved numerous breakthroughs in biometrics R&D, holding eight patents and having 34 patents pending.
Handsome Advertising has been working with Veridium (Hoyos Labs) since 2014. We have created their branding and established their online presence, including film production and app design. Additionally, we have developed the concept and all marketing resources for their US launch campaign. This campaign stands as one of the most comprehensive and successful ventures executed by Handsome Advertising, with advertisements featured in renowned publications such as The New York Times, Forbes, Yahoo AOL, and other major advertising platforms in the US.
We even crafted the pitch presentation for the Apple meeting held in Cupertino, California.
To introduce Veridium’s new product, we developed a concept based on the 2015 launch of “007 James Bond Spectre,” which was being showcased in theaters.
Although not directly connected to the popular movie, we devised the “000 breaches” idea. We recognize the importance of leveraging “live marketing” by astutely harnessing media waves within the market.
Our advertisements were prominently featured in reputable publications such as The New York Times, Forbes, The Wall Street Journal, as well as technology-focused newspapers like TechCrunch, Mashable, and Wired.