Salvequick is the market leader and a household name in many European countries when it comes to plasters and wound care products. They distribute plaster-boxes worldwide, and their products can be found in numerous homes, schools, and workplaces across Europe, particularly in Sweden, their country of origin. Over the years, Salvequick has undergone a name change from Salvekvick to Salvequick, while continuously renewing and enhancing their product range.
Handsome Advertising was chosen to spearhead the launch of Salvequick products on a regional market, Romania, in collaboration with our partner Maresi Foodbroker.
The campaign consisted of two components:
Over 200 bloggers created articles and social media posts across platforms like Instagram, Facebook, YouTube, and LinkedIn. The campaign received nationwide attention and marked Salvequick’s successful introduction to the new market.
Handsome Advertising also managed Salvequick’s social media accounts within this market. Given Salvequick’s partnerships with Disney, DC Comics, and renowned toy manufacturers, Handsome had the opportunity to create content featuring beloved characters.
Today, Salvequick stands among the top consumer choices, with a presence in almost all supermarket and pharmacy chains.