Shan’shi has emerged as the leading provider of Asian products in Austria, offering a wide range of ingredients that make it effortless to enjoy authentic Asian cuisine within the comforts of home. The brand’s striking red and black design has become easily recognizable, representing high-quality Asian ingredients.
Handsome Advertising was selected to represent this regional brand, and in 2022, our collaboration with Shan Shi expanded to Austria as well, with the mother company from Vienna choosing to partner with Handsome. The success achieved at the national level propelled the brand toward greater success within Europe.
Each episode, ranging from 15 to 20 minutes, garnered exceptional success, with an unprecedented full-length viewing rate of over 80%.
These campaigns resulted in a doubling of sales for the Shan Shi brand, as reported by our clients.