Author: handsome

FPA is a non-speculative financial vehicle that collects and manages the works of the Stefano Cecchi Trust Collection. FPA was created and established by Stefano Cecchi to offer private equity the chance to access his collection, with the aim of expanding investment flows and creating further artistic value on a long term basis without speculative purposes in the short term.The idea of an Exclusive Private Financial Club is at the heart of the entire structure. A limited number of members and/or family office are accepted during the year following direct introduction by at least two people who have been members of Fondo per l’Arte for a year.
The minimum entry ticket for 2023 is set at Euro 1.000.000 for each new member, with the possibility to exit after five years from the date of subscription.
Stefano Cecchi Trust Collection and Fondo per l’Arte work with famous art galleries from New York to Singapore and are accredited to Christie’s, Sotheby’s, Phillips, Bonhams, Dorotheum, Van Ham, Artcurial, Il Ponte, Finarte auction houses.
Handsome Advertising has been selected to develop the online presence for this exclusive art fund.

Royal Dutch Shell, a petrol and energy giant, ranks among the largest companies globally and has regained its position as Europe’s top-ranked public company according to the Forbes Global 2000 ranking.
In the B2B sector, Shell is well-known for its Shell Card.
The Shell Card serves as a single payment solution for all business mobility needs, providing access to the European fuel network and other Shell services on the road.

Since 2010, Handsome Advertising has been the main B2B marketing agency for the local reseller, TSG euroShell. Additionally, Handsome has collaborated directly with the Shell Hungary branch on specific projects.

Our work with Shell Card includes branding initiatives, major B2B marketing campaigns, new card launches, participation in events and conferences, video production, web development, web and mobile applications, PR, and the successful launch of highly acclaimed corporate social responsibility campaigns throughout the country

Shan’shi has emerged as the leading provider of Asian products in Austria, offering a wide range of ingredients that make it effortless to enjoy authentic Asian cuisine within the comforts of home. The brand’s striking red and black design has become easily recognizable, representing high-quality Asian ingredients.
Handsome Advertising was selected to represent this regional brand, and in 2022, our collaboration with Shan Shi expanded to Austria as well, with the mother company from Vienna choosing to partner with Handsome. The success achieved at the national level propelled the brand toward greater success within Europe.

Salvequick is the market leader and a household name in many European countries when it comes to plasters and wound care products. They distribute plaster-boxes worldwide, and their products can be found in numerous homes, schools, and workplaces across Europe, particularly in Sweden, their country of origin. Over the years, Salvequick has undergone a name change from Salvekvick to Salvequick, while continuously renewing and enhancing their product range.

Handsome Advertising was chosen to spearhead the launch of Salvequick products on a regional market, Romania, in collaboration with our partner Maresi Foodbroker.

How does one launch an online security brand and create a new market for it? Veridium (formerly known as Hoyos Labs) is widely recognized as a global leader in mobile biometrics authentication. They have pioneered a secure environment where identities can no longer be stolen, granting individuals and companies complete control over their digital and physical assets. Veridium boasts the most comprehensive Integrated Identity Platform, powered by AI-based Behavioral Biometrics. It enables Multi-Factor Authentication (MFA), digital ID verification, and delivers a true enterprise-grade passwordless experience for employees and customers. Hoyos Labs has achieved numerous breakthroughs in biometrics R&D, holding eight patents and having 34 patents pending.

Handsome Advertising has been working with Veridium (Hoyos Labs) since 2014. We have created their branding and established their online presence, including film production and app design. Additionally, we have developed the concept and all marketing resources for their US launch campaign. This campaign stands as one of the most comprehensive and successful ventures executed by Handsome Advertising, with advertisements featured in renowned publications such as The New York Times, Forbes, Yahoo AOL, and other major advertising platforms in the US.

We even crafted the pitch presentation for the Apple meeting held in Cupertino, California.

It was in 1965 when Ernst Hartl senior laid the cornerstone for the HARTL Group in Saalfelden/Austria. In the first few years, lumber shipments were made from the Salzburg area to southern Italy.
In 2015, Hartl Connect celebrates the 50th year in business and started working with Handsome Advertising on all marketing leveles: B2Clients, B2Partners, Employee Communications and B2Community.
In 2022, the company is one of the most respectable carriers in Europe working for global brands like Amazon.

Smart Diesel is a soul brand for Handsome Advertising because it was founded by clients and old friends with whom we have had a partnership for over 20 years.
It is a soul brand because it started with just an idea, and together with the clients, we created the path for this business in a very competitive B2B market: the energy market.
With relevant experience in transport (we were the advertising agency that worked for 12 years with edy spedition, from a small company to the largest haulier in the region, with over 1200 trucks), as well as relevant experience in services for the transportation industry (we launched Diesel 24 and already worked with famous Shell through the local company TSG), the new brand Smart Diesel benefited from our know-how.

From the initial idea, we continued with a brand story, visual identity, a strong online presence, and the launch of the first prepaid fuel card in Europe. We further developed a robust marketing plan, established a relevant market positioning, created training materials and resources for the sales team, participated in industry fairs, and devised pitch strategies and presentations for strategic partners such as OMV Austria.

Today, Smart Diesel is part of the largest European group of services for carriers, as it was acquired by DKV, a pioneering German company in the fuel card market. The acquisition was considered the transaction of the year 2020 in the region.

We are proud to have contributed to building an independent brand that has achieved an annual turnover of over $350 million and has the potential to reach the first billion in the coming years.
We continue our partnership with Smart Diesel, and it remains a cherished brand for Handsome.

Take an iconic American brand and launch it, for the first time, on new markets in Europe. Häagen-Dazs has been making ice cream like no other since 1960. Reuben Mattus’ vision was to make the most extraordinary ice cream the world has ever tasted, a spoonful of luxury to escape the everyday. And to get there, he only used the highest quality, carefully selected ingredients. As Reuben said, “If you’re like everyone else, you’re lost.” So we make an ice cream like no other—the best that it can be.

We have been working with this brand since the beginning, launching integrated 360 campaigns online and on traditional channels (outdoor, printing, experiential marketing, video, PR).